Who: Kellogg
Mission: To create a captivating visual identity for the annual leadership summit.
Scope:
Concept design
Brand
Design
Presentation
Graphics
The Kellogg European Leadership Summit 2020; a virtual conference to engage, inspire and spark positivity. The name and theme, Rise & Lead was all about reinforcing the importance of elevating and being proactive leaders, especially after such an extraordinary and unprecedented year.
What would have been a physical event, this year's the summit had to be redesigned and re-coordinated to be streamed virtually to over 300 delegates in their homes across Europe. To keep the event as close to an engaging physical experience as possible, speakers were transported into a 3D virtual space bespokely designed and built.
The branding for the event focuses on power, courageousness and positivity. This is illustrated through edgy halftone textures, powerful eye photography repetitive typography and striking graphics. The colour palette uses the infamous 'Kellogg Red', contrasting with blues, bright cyan and hints of yellow keeping it bold yet full of Kellogg personality.
Makin Studios collaborated with motion and set designer Anthony Sometimes who designed and built the 3D stage, and event agency Conference Services who produced and broadcasted the fantastic experience.
