
Who:
Kellogg's
Mission:
To create an energetic visual identity for the annual leadership conference.
Scope:
Concept design
Brand
Design
Presentation
Graphics
To spark and inspire; the concept behind this years' leadership conference.
‘Future Makers’ was to motivate and energise the new generation of leaders to 'Make it happen'. The visual identity stemmed from bringing together the notion of energy and connecting, using treatments of light, electric circuits, a luminescent colour palette and half-tone textures to embody an electrifying environment.
The ask was to create the overall look and feel including a style guide, a logo, presentation templates, banners and short opening film.
"This is wonderful Catherine - thanks to everyone on the team for making it happen."
- Head of Internal Communications

Video credit: Studio6 @ Havas Lynx



