Mission:

To create a visual identity for the annual thought leadership White Paper

Every year Havas Lynx issue a White Paper, 2020's paper surrounds the topic of Meaningful Media: Media Means Business in pharma. The design style had to reflect this notion; amplifying connections and focusing on data to target customers.

​

The design identity incorporates 3 elements of the white paper: connections, context and content that merge together to create a variety of visual set ups. Using a vibrant colour palette that represents both the data + science in pharma and the emotion + creative behind the campaigns.