
Who:
Kellogg's
Mission:
To create a visual identity for a new internal training initiative, Communication Masterclass.
Scope:
Concept design
Brand identity
Presentation
Brand guidelines
Communication Masterclass is a new learning programme to empower employees with vital communication skills from presenting to video. This new campaign is all about learning something new and potentially ‘filling a gap’ in an employees profession.
"Fill the gap" is a visual way to showcase the modules in a creative, fun and bold lock up while being simple and agile. The visual identity included a style guide, a logo and presentation templates.
"We couldn’t be happier with Catherine’s work – it’s punchy, eye-catching and incredibly thoughtful. I love Catherine’s process – it’s collaborative and creative, while also taking into account our needs as a client. Not only did Catherine completely deliver on the assets we required, but she also provided us with new creative ideas and avenues for our project."
- David Chandler, Multimedia Manager





