Who: Clarity Content

Mission: Digital marketing made clear and easy. New business Clarity Content needed a striking yet simple identity to represent their philosophy and standing in the market

I worked closely with Clarity Content to discover exactly how they wanted their logo to represent their new business. The brief was to use the ‘CC’ and create an iconic and clear logo. A symbol that would showcase clarity amongst the ever-changing world of digital marketing. 

After exploring a series of icons , the result is a simple and bold identity with use of negative space. With visual inspiration of a bulls-eye, the icon is crisp, stands out and is easily adaptable into different brand colours.